His View: 2021 The Year of Great Transformation – Reaching the Post-Pandemic Era with Ingenuity, Resiliency and Empathy for Growth and Success at Hyundai

By José Muñoz, Global Chief Operating Officer, Hyundai Motor Company | President and CEO, Hyundai Motor North America | President and CEO, Hyundai Motor America

First and foremost, Happy New Year to the entire LATINA Style Magazine team and to your readers. Although the coronavirus pandemic has exerted enormous pressure on society and forced a host of changes to how we live and work, I feel very confident in our collective future.

Despite the challenging environment in 2020, Hyundai closed with positive sales growth throughout North America. Hyundai Motor America December total sales grew 2% and increased total year retail volume by 1%. Hyundai Motor de México sales in December also grew 2%. Hyundai is in the top ten of the brands with the largest participation in the Mexican market. Hyundai Canada also had a fantastic year outperforming the industry and setting all-time sales records.

We had an impressive year launching new Hyundai vehicles utilizing virtual programs and modifying our sales approach to reach consumers. We introduced the 2021 Sonata and Elantra family of vehicles, and we announced plans to expand electrified, eco-focused line-up to ten Models in 2022. We also announced plans to introduce twelve new and significantly enhanced SUVs through 2021, and one of them includes the all-new 2022 Tucson. In Mexico, the second generation 2021 Hyundai Creta was successfully introduced. And just recently, we were honored to have the 2021 Hyundai Elantra named North American Car of the Year, one of the most prestigious awards in the industry.

Once this major health crisis recedes in the post-pandemic era, social values and lifestyles different from the past will prevail. And this is good for business. Hyundai’s mission focuses on a customer-first philosophy, bold progress on eco-friendliness, securing and establishing future technologies, maintaining quality and innovation leadership, and elevating corporate culture to strengthen our business competitiveness while putting people first.

The year 2021 will be a crucial inflection point for future growth at Hyundai. We plan to lead on electrification and become a top-tier global eco-friendly brand. With the launch of new vehicles based on the recently released electric vehicle platform, the E-GMP (Electric-Global Modular Platform), we plan to provide attractive eco-friendly mobility options that aptly reflect customers’ diverse tastes and needs including the IONIQ 5 mid-size crossover. In addition, our hydrogen fuel cell technology, recognized as the world’s most advanced, will be expanded to diverse mobility and industrial sectors to help achieve carbon neutrality.

In terms of securing future technology capabilities, we are strengthening our autonomous driving, connectivity and software capabilities. Hyundai is focused on core technologies for next-generation software that closely interacts with vehicle driving assistance, precision map-linked navigation, and various connected and infotainment services to provide the best convenience and safety to customers. We will continue to invest in new growth fields such as urban air mobility (UAM) and robotics to expand the realm of new mobility in the future.

All our goals and efforts are customer-centric and delivering quality products and services is our testament to ultimate success. We also remain committed to the safety, health and well-being of Hyundai employees, customers, business partners and the communities where we do business. I’m proud of the Hyundai COVID-19 response teams in the United States, Mexico and Canada and the proactive and preventive measures launched to help our customers as well as first responders and medical professionals. Working together and for the better good will help us get through this challenging period in history together. Brighter days are ahead to safeguard humanity.

José Muñoz is the Global Chief Operating Officer of Hyundai Motor Company and the president and CEO of both Hyundai Motor North America and Hyundai Motor America. In this capacity, Muñoz is responsible for global operations strategies and their successful implementation, delivering profitable growth and improving the overall performance of Hyundai Motor Company.

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