LATINA Style Business Series, Central Region

Empowerment, courage, and business were among the few themes discussed during the virtual Central region LATINA Style Business Series themed Latinas Pivot and Adapt: Conquering New Opportunities in 2021 & Beyond, held August 12th. The award-winning conference for Latina entrepreneurs allowed participants to learn about business ownership and partake in career development seminars designed to benefit Latina professionals and entrepreneurs.

Moderated by Robert E. Bard, President & CEO, LATINA Style, Inc., National Co-Chairs Ramiro Cavazos, President & CEO, USHCC, and Alice Rodriguez, Head of Community Impact, Managing Director, JP Morgan Chase & Co. provided welcoming remarks. In addition, Isabella Casillas Guzman, 27th Administrator of the U.S. Small Business Administration, provided insights on the status of Latina business owners in the country.

Regional Co-Chair welcome remarks roundtable, facilitated by Lupita Colmenero, Chief Operating Officer, LATINA Style, Inc., included Patricia Mota, President & CEO, HACE; Blanca Vargas – President, LULAC of Cicero, Chicago; Claudia DeLeon – President, Hispanic Chamber-Columbus.

Soon after, title sponsor remarks were provided by Lou Moreno, AVP, Retirement Solutions Sales – Nationwide.

The first session of the day, Restructuring Your Business-Staying Relevant in a new Business Environment, focused on how Latina-owned businesses have restructured their business to continue operating and the resources that are making it possible.

Moderated by Patricia Mota, HACE, panelists included Patty Juarez, Executive VP & Head of Diverse Segments, Commercial Banking, Wells Fargo; Ivette Trevino –Executive Director, Little Village Chamber of Commerce; Blanca Berthier – Managing Director-Entrepreneurial Services, WBDC /Chicago; Tammy Gay Senior Stakeholder Liaison – IRS; and Juanita Rodriguez – Attorney/Founder, JBR Law Group-LLC.

The second session titled How Mental Health affects you, your Work, and your Business, focused on recognizing the signals of stress (the shadow pandemic) and provided tools to address these issues and challenges.

Moderated by Robert Bard, panelists included Dr. Emperatriz Guerra, D.Min., CAADC, CCFC; Chief Clinical Officer, Nicasa Behavioral Health Services; Yenny Avila, M.A., LCPC; Nicasa Behavioral Health Services; Alexandra Aguilar, Outpatient Family Therapist, The Pioneer Group; and Elizabeth Quejada-Fuentes, Clinical Social Services Manager, The Pioneer Group.

The third session, Cultural Mindsets: Decoded, presented by Nationwide, was facilitated by Lory Burgos, Senior Consultant, Enterprise Diverse Marketing, Nationwide, and included speaker Valeria Aloe, President & Founder, Abundancia Consciente.

During the fourth and last session, Entrepreneurs Spotlight: Lessons Learned, attendees learned about the do’s and don’ts of running a successful business. Pitfalls to avert, challenges to face, and opportunities to tackle. Moderated by Claudia DeLeon, panelists included: Eliuth Guzman, Latin Plate Catering, and Zully JF Alvarado, Causes for Change International.

Keynote speaker remarks were provided by Congresswoman Nydia M. Velázquez, Representative for New York’s 7th Congressional District, 117th Congress. LATINA Style congratulates Dr. Juan Andrade for his commitment to the community. Dr. Andrade was presented with the Presents Lifetime Achievement Award; Blanca Vargas, President of LULAC-Cicero, IL, was awarded the President’s Award, and Alicia Ponce, founder and principal, APMonarch, was presented with the Northeast Region Entrepreneur of the Year Award.

Thank you Sponsors and Partners
LATINA Style is delighted to count on the continued partnership of Title Sponsor: Nationwide. Supporting Sponsors: Parents Step Ahead, Wells Fargo, and American Airlines. Community Partners: United States Hispanic Chamber of Commerce (USHCC), WBDC, Pioneer Center for Human Resources, LULAC, Columbus Hispanic Chamber, HACE, Little Village Chamber of Commerce, JBR Law Group, Nicasa Behavioral Health Services, Causes for Change, and Latin Plate Catering.
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